Ranking FMCG peers by depth of AI integration — measured by the number of business processes operating at AI Application level across 93 mapped processes.
Ranking FMCG peers by breadth of AI utilisation — measured by the number of individual activities operating at AI Assisted level across 465 mapped activities.
Where each of the 10 business functions sits on the State of AI spectrum across FMCG Leader, FMCG Challenger 1, FMCG Challenger 2 and Subject FMCG Co.. AI Nativeness is the north star; Without AI is the most laggard state.
Count of processes per business function across the Use of AI spectrum for FMCG Leader, FMCG Challenger 1, FMCG Challenger 2 and Subject FMCG Co.. Autonomous AI is the north star; No AI Use at All is the most laggard state.